Job Title: Manager Cards & Loyalty Products – Digital Banking Group
Location: Lahore
Organization: Allied Bank Limited
Category: Banking, Digital Services
Job Type: Full Time
Salary Range: 100,000 – 250,000 PKR (Depending on Experience)
Qualification: Bachelor’s or Master’s in Business, Finance, or a related field
Working Hours: 8-10 Hours
Contract Type: Permanent
Position Overview:
Allied Bank Limited is seeking an experienced and innovative Manager for Cards & Loyalty Products within our Digital Banking Group. This role involves overseeing the bank’s card services, including credit, debit, and prepaid products, and developing and managing loyalty programs aimed at enhancing customer satisfaction and engagement. The candidate will lead the strategic development and execution of cards and loyalty products to drive growth, profitability, and customer retention.
Key Responsibilities:
- Develop and implement strategies to grow the bank’s card product portfolio, including credit, debit, and prepaid cards.
- Manage end-to-end product life cycle, from ideation and design to launch, monitoring, and enhancements.
- Design and oversee the implementation of loyalty programs that enhance customer retention and engagement across digital banking platforms.
- Work closely with the marketing team to design targeted campaigns for customer acquisition and retention through loyalty offerings.
- Coordinate with external vendors and partners to ensure the smooth operation and innovation of card-related services.
- Analyze market trends and competitors to recommend new features and improvements for card and loyalty products.
- Monitor product performance and provide actionable insights to improve the overall profitability and customer satisfaction.
- Ensure compliance with regulatory requirements and industry standards in all card and loyalty product offerings.
Required Qualifications:
- Bachelor’s or Master’s degree in Business, Finance, or a related field.
- At least 5–7 years of experience in banking, with a focus on card products, digital banking, or loyalty programs.
- Proven track record of managing large-scale digital banking products and customer loyalty programs.
- Strong understanding of digital banking trends, card product innovation, and customer behavior analysis.
- Excellent communication, leadership, and strategic thinking abilities.
Skills and Expertise:
- Strong analytical skills with the ability to assess product performance and customer needs.
- Experience with CRM tools and digital banking platforms.
- In-depth knowledge of financial regulations and compliance related to card products.
- Leadership and team management experience.
- Ability to collaborate cross-functionally with teams such as marketing, IT, operations, and legal.
Eligibility Criteria:
- Pakistani nationality.
- Valid CNIC and relevant documentation.
- No criminal record.
- Must be medically fit.
- Ability to work in Lahore-based offices.
Salary & Benefits:
- Competitive monthly salary with performance-based bonuses.
- Comprehensive health insurance and other employee benefits.
- Opportunities for career growth and professional development within Allied Bank Limited.
Application Process:
Interested candidates can apply online through the Allied Bank Limited career portal. Ensure all personal, educational, and professional details are updated, and scanned copies of the required documents are attached.